A relatively new form of textile finish emerging in the end of the 1980s, digital printing is definitely not as prominent in the fashion world as it should be. It actually started from the advertising industries (banners, flyers, etc) which proves that inspiration really comes from anywhere. Especially now that everything is moving to computer aided designs, digital printing has got to be the next big thing.
Affordable designers such as Blackmilk Clothing have made it big through digital printing, they are the names that I think of when I think of digital printing but even the high fashion brands such as Alexander McQueen are adopting it.
It's mainly used on natural fibre materials (aka cotton, silk, linen, etc) but is also seen a lot on Lycra (see Blackmilk) and not to mention it's more sustainable than, say, screen printing. There isn't usually any excess ink since it comes straight from a printer and the inks are biodegradable and water soluble to. So yay I would say most definitely environmentally friendly too!
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